Boost Your Video SEO
Make no mistake search engine optimization (SEO) is a very important matter when using video marketing. Don’t ever think that since you’re creating videos and are uploading them on YouTube or other social share places that SEO is not a consideration. You’re only kidding yourself by thinking that way. Sooner or later, your disregard to the importance of SEO will catch up with you and, believe me, it’s not going to be pretty.
Your competitors will leave you in the dust and it would probably take forever for you to catch up. That’s how much is at stake. This is why it’s really important to create videos with as much as SEO firepower as possible.
To boost your video SEO doesn’t have to involve a tremendous amount of money. You don’t have to invest thousands of dollars in search engine optimization to get a competitive advantage on your competitors’ videos. You don’t have to go down that route. You don’t have to take that road.
You can simply use one key trick that will boost your video SEO. I know it seems simple. I know it seems pretty straightforward but, unfortunately, a lot of video marketers are completely ignorant of this. They ignore it and that’s why they get beaten.
One key trick
What trick am I talking about? Mention your keyword in your video. That’s all you need to do. Come up with a video script that uses your main target keyword in your video. When you mention your keyword in your title, you mention your keyword in your description, and you mention your keyword in the actual video content.
With that said, you have to mention your keyword in context. This is the tricky part. This is what makes or breaks video marketing campaigns on YouTube.
Keyword overuse caution
Take caution however, the common reaction of video marketers regarding keywords in their video is to simply repeat the same keyword over and over again. Google hates that. That’s called keyword stuffing. Search Engines hate it when they see such practices in articles and blog posts and on web pages. They also hate it when they detect those repetitive keywords within the transcription of videos on YouTube.
Don’t do that. Understand that Google, which owns YouTube, can read the words in your video because it auto-transcribe your video. It may not publish this transcription, but it’s aware of the actual words in your video.
Use keyword up front
This is why you have to mention your keyword in your video the right way. The best way to do this is to mention it in context by using latent semantic indexing keywords. These are related keywords that kind of flesh out or provide context to your main keywords. This allows you to provide context and still boost your video SEO.
Keep video engaging
Now, there is an additional hoop you have to jump through. Your video must be engaging. In other words, it must be a video created for human beings. It can’t just be a simple verbal repetition or a graphic representation of different keywords. That’s not going to cut it. Good luck!