Welcome! In today’s Traffic Tactics Thursday, I address a question often asked about which is how can I get traffic to my site?
I’m sure you’ve heard about dozens of different ways you can use to direct traffic to your site, both free and paid, hot or cold – but don’t know where or how to get started. Each method has their own advantages and disadvantages.
Once you understand them, choosing which method or methods will become easier for you to do.
Paid traffic includes such methods as PPC (pay-per-click), solo and banner advertising, is usually more controllable and scalable to do.
If what you’re doing is working for you, then you should spend more to grow your traffic. Paid traffic also has the advantage of allowing you to start very quickly, if not immediately and seeing results.
The big disadvantage of paid traffic is that it can become quite expensive just as fast and requires a lot of supervision to avoid losing your shirt when running longer term campaigns.
Also, paid advertising platforms such as Google AdWords have strict requirements regarding advertisers, contents in ads, and frown on redirects, so be sure to pay close attention to all rules and warnings.
Free traffic sources include methods like organic search engine visitors (using SEO), video marketing (like YouTube), social media or forum traffic, can be a great way to get highly relevant visitors to your website without having to pay out directly for each visitor.
Building a system that delivers free traffic can be an effective long-term affiliate marketing strategy. However, the downside of free traffic is that it can take a lot of time and effort to build before you start seeing results, and it can be unreliable changing week to week.
Also getting free traffic is never guaranteed, so it is smart to incorporate several methods rather than just one.
Unfortunately there’s no easy answer to this question. It depends on a number of factors:
1. Where is your traffic coming from? (Free vs paid, warm vs cold). For more information on the difference between warm vs cold traffic, click here
2. How well does your audience know, like, and trust you? This usually has a huge impact on your conversion rate.
3. Conversion rates can vary widely, even among products in the same niche. Things like sales copy, pricing, page layout, and vendor reputation all have a big impact on how many visitors it takes to make a sale.
Because there are a number of factors that can affect conversion, there is no way to tell how many visitors it will take to make a sale. For some affiliates it may only take a few visitors, whereas others may take hundreds or more!
This means that you have successfully driven visitors to an offer, but none of them have converted into a buying customer yet. Every offer converts at a different rate, so there’s no sure way to tell how many visitors it will take to make a sale.
However, if you’re actively promoting a product (especially if you are spending money to promote a product), you should decide how many visitors you’re willing to send to a product offer before you try a different traffic strategy or offer. Even if the product has converted for other people in the past, doesn’t guarantee that it will convert for you.
Deciding when to stick with what you’re doing and when to change course is an important part of testing different tactics and learning as an affiliate marketer. Just don’t try to do everything at once!
If you found this article helpful, please share it on your favorite social network. Otherwise, leave a comment, ask a question, or share additional tips you know below…. thanks! 🙂
Michel has actively been online as an Internet and affiliate marketer since 2009. He has experience with many systems and programs that he has used throughout those years, finding some to be great and many not so good. He’s learned what works, and what doesn’t work and is willing to share it with you. And it is always changing!
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