Let’s get one thing clear. There are a multitude of ways to make videos. You probably are well aware of that. One of the most popular video types also happens to be the most expensive one to do. But it is possible to make a low cost marketing video that is profitable for your offer or business.
Most Expensive Video Types
Celebrity Status Spokespeople
I am, of course, talking about the use of a professional video spokesperson. This type of video typically uses people of notoriety who either memorize the video sales speech or they have a teleprompter that they read from as the video records. Whatever the case may be, video spokespersons tend to be very expensive because you’re renting their time and paying for their popularity.
Using Niche Specific Professionals
There are also many very experienced video spokespersons who specialize in particular niches. For example, if you’re looking for somebody who looks credible pushing insurance or business-related products, that person’s probably going to charge a premium. This is because the person wears a suit and tie, looks very distinguished, has a few years experience and seems to know what he or she is talking about.
Profitability
These types of videos may be very common, but this doesn’t necessarily mean that they are cheap. What if I told you that one of the cheapest forms of videos can actually deliver the most profit? You probably are rolling your eyes. You might even be laughing out loud. How can this be?
To make a low cost marketing video, you have to understand how profit is calculated. A business calculates its profits by deducting costs from revenue. What if I told you that there is a type of video that is very, very cheap to make so your costs are very low. However, it can produce quite a bit of revenue.
Lower Cost Alternative
So, with everything else being equal, these types of videos can give you a higher profit margin because of their low-cost profile. What kind of video type am I talking about? Slideshows. That’s right.
You basically just show a series of pictures that alternate on the screen and you narrate what’s going on. Maybe people would see a picture and then there would be some text and then some pictures again. This can be done smoothly or this can happen in a very logical sequence.
Connecting with the Viewer
Whatever the case may be you use your voice to connect with the viewer. If you pack in enough facts, result and case studies into the slideshow, your low cost marketing video becomes more personable. Plus it becomes more relevant to the viewers’ needs, at the same time helps you become more believable.
The key here is to impress with facts and results. You have to understand that people already know that they’re being sold to here. They know that you’re trying to convince them of something, but they will not sit up and pay attention based on the things that you say.
Instead, they want you to show results. They want to see how it will be useful to them. So show it, don’t just say it. This is why it’s really important to use slideshows as part of the KLT process.
Maximizing Sales
When you show different videos that educate people and then call them to action, slideshows can help you reduce your costs while maximizing your sales. You can make a lot more low cost marketing videos. You can afford to optimize them. This can lead to a healthier bottom line.
